Meta stock had a strong day on Monday as investors reacted to growing interest in the company’s new Muse AI assistant. Shares of Meta Platforms rose more than 11%, while the company also received a higher price target from Wells Fargo.
The sharp move comes at an important time for Meta. The company is preparing for its annual Meta Connect event, where CEO Mark Zuckerberg is expected to discuss the company’s latest plans for artificial intelligence and wearable devices.
Why Meta Stock Is Rising
One of the biggest reasons behind the recent rise is the early performance of Muse AI. The personal AI agent was launched on September 8 and quickly climbed to the top of the U.S. Apple App Store and Google Play charts.
According to the information provided, Muse recorded more than 902,000 downloads during its first six days. The app is designed to do more than simply answer questions. It can help users complete multi-step tasks across the web, including working with calendars, email, shopping and other services.
This early consumer response has given investors a clearer example of how Meta could eventually make money from its large AI investments.
Wells Fargo analyst Ken Gawrelski raised his Meta price target from $640 to $796. The analyst pointed to Meta’s recent AI developments, including Muse and Muse Spark, as signs of progress in the company’s AI business.
Muse AI Could Open New Revenue Opportunities
Meta has invested heavily in AI infrastructure. The company is expected to spend between $130 billion and $145 billion on capital expenditures during 2026.
For investors, the key question has been whether those huge investments can eventually produce meaningful returns. Muse could provide one possible answer.
Meta offers basic access to Muse for free while also introducing paid plans for users who need higher usage limits. The company is also offering API pricing for enterprise developers.
| Feature | Muse AI | Traditional Chatbot |
|---|---|---|
| Answers questions | Yes | Yes |
| Handles multi-step tasks | Yes | Limited |
| Works with online services | Yes | Varies |
| Personal context | Yes | Varies |
| Paid subscription options | Yes | Common |
Amazon Block Adds a New Challenge
Muse has also faced a notable obstacle. Amazon reportedly blocked the AI agent from shopping on its marketplace after Meta refused a request to remove the bot.
This highlights an important issue for AI agents. Being able to complete a task is only part of the challenge. These systems also need access to major websites and services.
If large platforms restrict AI agents, their ability to handle shopping and other transactions could be limited.
Meta Connect Could Be the Next Big Moment
Meta Connect is scheduled for this week, with Zuckerberg expected to deliver a keynote on Wednesday. Investors are watching closely for more information about Meta’s AI roadmap and wearable technology plans.
Meta stock has also shown strong recent momentum. Shares have climbed about 30% over the past three months, according to the supplied reports.
The bigger story, however, is whether Muse can maintain its early user growth and turn that attention into subscriptions, advertising, transactions and other revenue.
For Meta, the launch gives investors something concrete to watch as the company continues building its AI business.