When it comes to email and marketing automation platforms, most businesses stick to the basics—sending newsletters, running campaigns, and tracking open rates. But Brevo offers much more under the hood. If you’re only scratching the surface, you might be missing out on features that could double your engagement and save hours of work.
In this post, we’ll reveal some Brevo features that many users don’t explore—but should.
AI-Powered Content & Send-Time Optimization
Brevo isn’t just about sending emails—it’s about sending them at the right time with the right words.
- AI tools suggest subject lines and content tweaks to improve open rates.
- Send-time optimization ensures your emails land when your audience is most active.
Why it matters: Better timing and smarter copy mean higher engagement without extra effort.
Multi-Channel Messaging Beyond Email
Most users think of Brevo as an email platform. But it’s also a hub for:
- SMS campaigns
- WhatsApp messages
- Push notifications
- Live chat
Pro Tip: Use SMS for flash sales, WhatsApp for personalized updates, and email for storytelling. Mixing channels keeps your brand present without overwhelming your audience.
Free CRM & Visual Sales Pipeline
Brevo comes with a built-in CRM, something many marketers overlook.
- Track leads, deals, and customer interactions in one place.
- Use visual pipelines to simplify sales follow-ups.
Why it matters: Instead of juggling multiple apps, you manage both marketing and sales in a single dashboard.
Advanced Automation Workflows
Sure, you can automate a welcome email. But Brevo’s automation goes far deeper:
- Abandoned cart sequences for e-commerce
- Re-engagement campaigns for inactive subscribers
- Behavior-based triggers like website visits, clicks, or purchase history
Engagement Tip: Create “if-this-then-that” flows to personalize experiences and keep your audience hooked.
Loyalty Programs & Customer Data Platform (CDP)
Brevo isn’t just about acquiring customers—it’s about keeping them.
- Build loyalty programs directly in the platform.
- Use the CDP to segment audiences based on behavior, not just email lists.
Result: Stronger retention, repeat purchases, and better ROI from your campaigns.
Quick Comparison – Standard Users vs. Power Users
| Feature | Standard User Action | Power User Action with Brevo |
|---|---|---|
| Email Campaigns | Sends newsletters | Uses AI + send-time optimization |
| Messaging | Sticks to email | Mixes SMS, WhatsApp & Push |
| CRM | Uses external tools | Runs sales & marketing in Brevo |
| Automation | Sends welcome emails | Creates full customer journeys |
| Customer Retention | Relies on promos | Builds loyalty programs + CDP |
Final Thoughts – Are You Using Brevo to Its Full Potential?
Most businesses barely use 30% of Brevo’s capabilities. If you’ve only been running email blasts, now is the time to unlock these game-changing features. By embracing AI, multichannel messaging, advanced automation, and loyalty tools, you can create a seamless experience for your customers—while saving time for yourself.